True/False
Indicate whether the
statement is true or false.
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1.
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A charge card, such as American Express, carries no preset spending limit, and
each month the user can pay all or part of the amount owed.
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2.
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A certificate authority is an attachment to an e-mail message or data embedded
in a Web site that verifies the identity of a sender or a Web site.
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3.
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The B2B market is considerably smaller than the B2C market although it is
growing more rapidly.
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4.
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The length of the sales process for typical B2B sale is much faster than for the
typical C2C sale.
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5.
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The market for mobile commerce in North America is maturing much later than in
Western Europe and Japan.
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6.
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A key sector of wholesale e-commerce is spending on MRO goods and
services.
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7.
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An electronic exchange enables competitors and suppliers to buy and sell goods,
trade market information, and run back-office operations.
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8.
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The practice of market segmentation divides the pool of potential suppliers into
subgroups usually defined in terms of demographic characteristics.
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9.
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AdMob is a mobile advertising provider that serves up ads for displays on B2B
Web sites.
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10.
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Mobile coupon aggregators provide several promotions from a single retailer to
lots of mobile phone users.
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11.
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The two most widely used Web server software packages are Apache HTTP Server and
Microsoft Internet Information Services.
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12.
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The handheld devices used for m-commerce have few, if any, limitations that
complicate their use.
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13.
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Digital certificates verify both purchaser and supplier identities in an
e-commerce transaction.
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14.
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It is estimated that B2C e-commerce represents only about 7% of total retail
sales in the U.S. for 2009.
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15.
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Amazon had the most 2008 Web sales by dollar volume of all U.S.
companies.
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16.
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Many manufacturers and retailers have outsourced the physical logistics of
delivering merchandise to cybershoppers.
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17.
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The three basic components of a successful e-commerce model include content,
commerce, and commodity.
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18.
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Lack of trust in online sellers is one of the most frequently cited reasons that
some consumers are not willing to purchase online.
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19.
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It is estimated that the number of mobile devices accessing the Internet will
exceed 1 billion by 2013.
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20.
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An electronic exchange enables a firm’s suppliers and competitors to
interact.
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21.
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Application developers as well as mobile Web sites and mobile operators are
considered mobile ad publishers.
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22.
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Blind networks and premium blind networks are two forms of mobile advertising
networks.
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23.
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The brokerage business adapted to the Internet faster than any other arm of
finance.
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24.
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Many banks offer mobile banking as an application download that enables users to
check their balances, transfer funds, pay bills, and find ATM locations.
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25.
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Phishing involves gathering data based on the Web sites users visit and the
items on which they click.
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Multiple Choice
Identify the
choice that best completes the statement or answers the question.
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26.
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It is estimated that e-commerce contributes about ____ percent to the total U.S.
gross domestic product.
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27.
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The elimination of intermediate organizations between the producer and the
consumer is called ____.
a. | disintermediation | c. | market segmentation | b. | social networking | d. | none of the
above |
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28.
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U.S. m-commerce sales for 2010 are expected to be in the neighborhood of
____.
a. | $1.2 billion | c. | $3.6 billion | b. | $2.4 billion | d. | $4.8 billion |
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29.
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____ divides the pool of potential customers into subgroups usually defined in
terms of demographic characteristics.
a. | Disintermediation | c. | Market segmentation | b. | Social networking | d. | Market
augmentation |
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30.
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Mobile coupons ____.
a. | have a much higher redemption rate than paper coupons | b. | can be sent to
mobile shoppers by numerous mobile coupon aggregators | c. | can be redeemed by scanning the barcode
displayed on a Web-enabled cell phone | d. | all of the
above |
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31.
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Poor Web site performance frequently leads to ____.
a. | inadequate customer service | c. | abandonment of e-commerce Web
sites | b. | lost orders | d. | all of the above |
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32.
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A(n) ____ card is issued to select employees to help streamline the traditional
purchase order and invoice payment process.
a. | p | c. | credit | b. | debit | d. | charge |
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33.
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Amazon ____.
a. | was immediately profitable since the year it was founded | b. | never has become
fully profitable | c. | was not profitable until more than seven years after its start-up | d. | none of the
above |
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34.
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____ is a form of e-commerce in which the length of the sales process is
typically days to months and there are several people involved in the decision making.
a. | m-commerce | c. | C2C | b. | B2B | d. | B2C |
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35.
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Around ____ percent of U.S. Internet users have purchased an item online.
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36.
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Pricing mobile ads at cost per thousand views is abbreviated ____.
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37.
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A(n) ____ is a Web site that offers personalized shopping consultations for
shoppers interested in upscale, contemporary clothing and accessories.
a. | E-tailer | c. | Electronic exchange | b. | E-boutique | d. | Web portal |
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38.
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____ refers to the use of any of several technologies to enforce policies for
controlling access to digital media.
a. | Copyright protection | c. | Digital rights management | b. | Patent
Protection | d. | Intellectual
property protection |
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39.
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A(n) ____ tag is an HTML code, not visible on the displayed Web page, that
contains keywords representing your Web site’s content.
a. | HTML | c. | HTTP | b. | meta | d. | identifier |
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40.
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____ is an approach used to capture user provided data such as information from
warranties and user registrations.
a. | Click stream data | c. | Explicit personalization technique | b. | Implicit
personalization technique | d. | Phishing |
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Completion
Complete each
statement.
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41.
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____________________ is the conducting of business activities electronically
over computer networks.
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42.
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____________________ is the direct sale of products or services to consumers
through electronic storefronts.
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43.
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____________________ certificates are used to ensure that e-commerce
transactions are made between the intended parties.
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44.
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Unlike a credit card, a smart card does not show your account number or
____________________ anywhere on the card.
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45.
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____________________ occurs when someone uses your personal identifying
information to commit fraud or other crimes.
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